Many people don’t see their MLM business like a business. To ensure success, you must treat your MLM business as a business.
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These are some other tips that will help you increase your multi-level marketing (MLM), and recruit efforts in the world of direct sales.
Learn the realities of MLMs
Be aware of the dangers of MLM scams and pyramid schemes. Research the MLM industry in general, find out if you are a good match for your sponsor, and learn about direct sales. MLM can make you rich, but statistics show that only one in 100 MLM reps actually succeed in the business. Although most athletes don’t make it to the Olympics or sport, that doesn’t mean they are not responsible.
- Knowledge and action are the keys to any great feat.
- Choose a company that makes a product you love
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Many people get so caught up in the potential high income MLM offers that they neglect to pay enough attention the products and services the company asks them to sell. If you don’t take pride in the company you represent, you can’t sell anything or share your business. Make sure you do your research on MLM and find a company with a product that interests you. Before you sign up, make sure you review the compensation plan.
Be genuine and ethical
Direct selling is often criticized because many of its representatives use deceit and hype to attract new customers. Many believe MLM companies encourage this behavior, when in fact they do not.
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MLM companies that are legitimate will expect you to be open with potential recruits and customers. Your enthusiasm for your product is sufficient to help it succeed. Be careful not to be too enthusiastic or make exaggerated claims.
Do not smother your family and friends
Your family and friends will not be pleased if you keep pestering them about your business. It’s okay to let your family know what you are doing and see if they are interested. But if they don’t, it’s OK to move on.
Companies often recommend creating a 100-person list. While that may be true, it is not the best idea. In fact, most MLMers are able to have only a handful of people from their original 100-person list. MLM success is about treating it as a business. You should focus on those who are interested in what you offer. This means that you need to identify the market for your products/services and the business opportunity.
Identify Your Target Market
The biggest mistake new MLM marketers make is to view everyone, including family members #4, as potential customers or recruits.4 This is one area in which the MLM industry is making mistakes. You will have more success and efficiency as a business if you know your target market and direct your marketing efforts towards them.
Share your product//business plan every day.
MLM sponsors may want you to focus on recruiting new business owners. However, legitimate MLM income comes from the sale of products and services, whether through you or your employees. Customers who are passionate about the products or services will be more likely to convert into new business builders.
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Like any other business, getting word out about your product and service to your target market is key to generating new customers. You can share a product sample, invite a neighbor to host an event, or start a social media or website account.
